Privacy Policy
This Privacy Policy describes how Aesthetic DNA ("we," "us," or "our") collects, uses, and handles your information when you use our service. Please read this carefully — your use of Aesthetic DNA means you accept the practices described here.
What we collect
- Images you upload — Photos you provide to generate your style card are stored on our servers to process your request and display your results.
- Style card data — The analysis output (archetype, color palette, personality axes, embeddings) is stored and associated with your unique card ID.
- Feedback submissions — If you submit feedback, we store the content of your message along with any contact information you choose to provide.
- Usage data — We may collect basic, non-identifying usage information such as pages visited and features used to improve the service.
How we use your data
- To generate and display your aesthetic style card
- To enable the "Shop your taste" feature by matching your style to products
- To allow you to share your style card via a link
- To improve the accuracy and quality of our analysis engine
- To respond to your feedback and support requests
Sharing your data
We do not sell your personal data. We do not share your images or style card data with third parties for advertising purposes. Style cards are accessible to anyone with the unique link — if you share that link, the recipient can view your card and your uploaded images.
Data retention
Your uploaded images and style card data are retained on our servers to keep your card accessible. We may delete inactive cards after an extended period of inactivity. You can request deletion of your data at any time by contacting us via the feedback form.
Your rights
- Access — You can download your style data at any time using the "Save style" button on your card.
- Deletion — You can request that we delete your images and style card data by contacting us.
- Correction — If any information about you is inaccurate, you can contact us to correct it.
Security
We take reasonable technical measures to protect your data. However, no system is completely secure. We encourage you to avoid uploading images that contain sensitive personal information beyond fashion items.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new "Last updated" date. Continued use of the service after changes constitutes acceptance of the updated policy.
Contact
Questions about this policy? Reach out via our feedback form.